Conference Papers 2017

Seminar
Day 3 (6 Oct 2017), Session 7, Multimodality and New Mobility Services: opinion and acceptance, 09:30 - 11:00

Status
Accepted, documents submitted

Submitted by / Abstract owner
Madlen Günther

Authors
Madlen Günther, Chemnitz University of Technology, Sebastian Müller-Blumhagen, Chemnitz University of Technology, Josef F. Krems, Chemnitz University of Technology

Short abstract
The present study aims to investigate the user-acceptance of a multimodal mobility system. The influence of usage experience on the perception of the sharing system, as well as user-acceptance of every single component is analysed.

Abstract
Alternative transport modes (e.g. battery electric vehicles (BEVs), pedelecs) and intelligent mobility concepts (e.g. car sharing, multimodal mobility systems) are promising solutions for sustainable future mobility. Nevertheless, the user perspective is a key element for acceptance and market penetration of new mobility systems and technologies. Therefore, human factors research has focused more intensively on the interaction between humans and mobility systems.
Research has shown that acceptance is an important indicator of usage and purchase intention of products, systems and services (Bühler et al., 2014; Van Der Laan, Heino, & De Waard, 1997). Further, experience is a relevant moderator for acceptance and evaluating a BEV (Bühler, Cocron, Neumann, Franke & Krems, 2014; Cocron & Krems, 2013).
The present study aims to investigate the user-acceptance of a connected mobility concept. We analysed the influence of usage experience on the perception of the implemented sharing system, as well as user-acceptance of every single component (e.g. BEVs, pedelecs, public transport, booking tool).
We set up a multimodal mobility system with BEVs, pedelecs and a public transport integration located at the Chemnitz University of Technology (Born et al., 2016). The field trial was designed as a longitudinal study that involved three main points of data collection (before system experience, after two weeks of usage and after four months of system usage). Within the paper, we analysed user-acceptance (questionnaire data) and usage behaviour (booked and covered trips).
Initial results show that at each point of data collection participants were on average satisfied with the multimodal sharing system and evaluated the system as useful. Nevertheless, users` system acceptance (usefulness and satisfaction) varied over time. However, results point to the potential of usage experiences supporting users in adapting to new mobility concepts (e.g. BEVs, connected services).